Make good your everyday communications

Is your marketing and communications team under pressure to deliver – without the resources for a quality result?

Unsure how to integrate your employer brand into candidate and internal coms beyond the launch campaign?

Having difficulty translating your marketing plan into content that resonates with customers?

Feeling unequipped to communicate on diversity, equity and inclusion (DEI)?

Struggling to shift your team’s mindset to audience-centric communications?

Overwhelmed by requests for communications support, but aware that demand fluctuates?

Unclear how to adopt a storytelling approach in your annual report or sales presentation?

Frustrated that you know what you want to say, but can’t express yourself concisely?

Let us provide the – strategic and tactical – expertise, tools and flexible resources you need to better engage people.

Resonate with each of your audiences

Overcome the product-focused, company-centric, message-driven mindset.

Achieve your strategic communications goals

Add specific expertise on demand, including branding, content strategy, journey mapping, storytelling, DEI and UX.

Meet fluctuating communications demand

Offset time, budget and resource constraints.

Build trust and inspire action

Everyone understands, intellectually, that customers, investors, talent, or the general public each have different concerns. However, producing communications that speak to those concerns, and correspond to their information needs at a particular moment in time, requires a complete shift in mindset that is hard to accomplish.

  • TRAINING AND GUIDANCE


    Using your company’s own examples and our method and templates, we can help your team members understand and apply the principles of audience-centric thinking. We can also help educate and reassure internal stakeholders.

  • AUDIENCE DEFINITION AND JOURNEY MAPPING


    Working with the people in direct contact with each of your audiences, using proven methodologies, we can help you define the concerns of each group, as well as their information needs at every step of their journey.

  • AUDIENCE-CENTRIC COMMUNICATIONS


    Applying our strategic expertise to your situation, we can write or revise the information architecture and language of your communications so they increase your credibility, reflect your brand, and move your audience to take action.

“The copy for our new website went from fluffy to compelling with just three workshops for my marketing team.” 

Add value and elevate the brand

Building your communications dream team can take time, particularly in a competitive employment market, and if your budget is limited. But to get more budget, you need to show results now, delivering content that grows your company’s reputation and facilitates cultural change.

  • BRANDING


    With your specific goals in mind, we work with you to define and position your corporate and/or employer brand to ensure you communicate your value propositions, culture and actions coherently and consistently.

  • CONTENT STRATEGY


    Based on your data or knowledge of your audiences and their journeys, we help establish a system to deliver the information they need, when they need it, where they need it.

  • STORYTELLING


    Delving into the facts, events, and decisions you provide, we extract the strands to weave into the thread of your story and truly engage your audience.

  • DEI


    Applying our training and know-how in diversity, equity and inclusion, we guide you in implementing appropriate thinking and language to increase the inclusiveness of your communications.

  • UX


    Using best practices in usability, readability and accessibility, we assist you in making it easier for your audiences to find their way around your websites and communications, so they get the information they need.

  • CONSULTING


    Drawing on our experience in a wide range of industries, and our external view, we help you reach new heights by challenging your thinking, and supporting you in finding new approaches and acquiring new methods.

“Usher & Spur applied their in-depth knowledge of business, marketing and communications to build us a solid marketing foundation, including a rich, detailed and compelling website that took us up not one but five notches.”

Demonstrate flexibility and efficiency

As specialists, your expertise is in high demand, and it can be difficult to keep up when the requests – urgent, of course – keep coming. But there are also times when all is quiet, which makes it hard to plan people, budgets and time.

  • AGILE ASSISTANCE


    Our team can lend a hand with ad-hoc, urgent needs, working on information architecture, content gathering, copywriting, copyediting and project management, so you can get more done.

  • PROJECT DELEGATION


    We are also happy to take charge of time-consuming special projects, with the goal of making you shine.

  • PROCESS AND TOOL DEVELOPMENT


    We can support you by defining the processes and building the tools to enable you to be more efficient in producing communications.

“Usher & Spur hit the ground running, due to their wide range of experience, quick understanding, and pertinent questions. Working with them lightens our load.”